Traditional lime render, soft handmade brick and timber-framed panels all rely on moisture
being able to move through them and evaporate away. Modern masonry paints and cement-based
products are far less permeable — they form a near-sealed layer on the surface.
Once that layer goes on, moisture that would normally pass through the wall gets trapped
behind it instead. Over time that shows up as damp patches, blistering or peeling paint,
frost damage to brick and render, and — in timber-framed buildings — decay in framing that's
staying wetter for longer than it should.